Z LUXE STUDIO Inc.

Step #1 before starting any hotel design: Branding strategy

The #1 cause of budget over runs is rushing to the design phase before completing research and brand analysis. This is like a doctor rushing a patient to surgery before without a proper diagnosis. An out of control project is stressful, massively expensive and unnecessary.


The solution is a successful branding and planning strategy.

Here is what you get:
  • The most important FOUNDATION for hotel planning and the development or renovation process is to start with a powerful spark of inspiration, by creating a unique Visual Brand ‘Voice’ strategy.

  • A visionary branding strategy takes your hotel from ordinary to unforgettable.

  • The ‘BRAND’ is your DESIGN DNA. It will intuitively communicate what your hotel stands for and guide every aspect of the guest experience as a choreographed and targeted journey…from architecture, interior design, F&B and service strategy, marketing, technologies, and even the music you hear will be in tune with this direction.

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