Z LUXE STUDIO Inc.

Step #1 before starting any hotel design: Branding strategy

The #1 cause of budget over runs is rushing to the design phase before completing research and brand analysis. This is like a doctor rushing a patient to surgery before without a proper diagnosis. An out of control project is stressful, massively expensive and unnecessary.

The solution is a successful branding and planning strategy.

Here is what you get:

The most important FOUNDATION for hotel planning and the development or renovation process is to start with a powerful spark of inspiration, by creating a unique Visual Brand ‘Voice’ strategy.
A visionary branding strategy takes your hotel from ordinary to unforgettable.
The ‘BRAND’ is your DESIGN DNA. It will intuitively communicate what your hotel stands for and guide every aspect of the guest experience as a choreographed and targeted journey…from architecture, interior design, F&B and service strategy, marketing, technologies, and even the music you hear will be in tune with this direction.

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